How iMumz Leveraged 20 Lakhs in Credit To Clear Their SaaS Tool Invoices

About iMumz

iMumz is a comprehensive science-based wellness app that offers expert-led workshops, webinars, personalized care, and more to revolutionize pregnancy and parenting.

Founded: 2019

Headquarters: Bengaluru, India

Company size: 77 employees

Total funding: $1.2 M

Upfront Payment Terms Always Strike a Blow to the Cash Flow

Utilizing a significant portion of the tech expense to procure SaaS tools emerges as a challenge to the financial stability of a company. It disturbs the entire cash flow along with part of the working capital that gets stalled in tech expenses.

iMumz was facing the same issue.

Burden of Upfront Payments

iMumz wanted to procure SaaS tools for their team. They knew what they wanted and how it would improve productivity and efficiency for their team. But one critical factor made them think twice and delayed their decision-making process for SaaS investments - Upfront payments!

They knew that paying 20 Lakhs upfront for the subscription would disrupt the cash flow of the organization and will have an impact on the runway of the company.

Capital Trapped in Tech Expenses

Paying upfront burns a huge hole in the working capital and impacts the operating expense ratio. This posed a serious threat to them as they knew investing such a lump sum on one tool would stall their financial initiatives for revenue growth.

The capital stuck in payments could otherwise be used in funding of other strategic projects over the year and iMumz was well aware of this fact.

iMumz Had to Balance Their Need for a SaaS Tool Without Impacting Cash Flow

iMumz had their goals sorted, they knew which tool would be the best to boost the team’s operational efficiency. But the roadblocks in the procurement process ahead made them look for a solution that could simplify the payment process for the. Paying 20 Lakhs upfront was something not included in their tech budget but getting the tool for the team was important.

That’s when iMumz turned to SaaSPay for rescue.

1. Instant 2-day Credit Approval

SaaSPay allocated 20 Lakhs credit within 48 hours for iMumz without the need for any significant documentation.

This helped them fast-track their buying process and iMumz leveraged this credit to clear their SaaS invoice and escape upfront payments.

By using SaaSPay, they unlocked payment flexibility. This gives them the benefit of paying back the credit over 12 monthly installments at zero additional cost.

2. Improved Cash Flow

Eliminating the upfront payment hassle was a relief for the finance team at iMumz.

With the provision of Buy Now Pay Later option via SaaSPay, iMumz unlocked capital that would otherwise have been stuck in SaaS tech expenses.

Monthly payments gave them the advantage of managing finances considerably better and improved their forecasting and budgeting process.

Today iMumz saves significant capital and avails annual subscription benefits and discounts without paying for them upfront. With the flexibility to pay back for the subscription monthly, they strengthened their cash flow.

The savings and financial clarity help them achieve other revenue-driven goals for the organization without any second thoughts. With this little shift in their buying behavior, they earned enough breathing room to plan and fund their strategic investments well in advance.

Learn how SaaSPay helps in eliminating upfront payment expenses, book a call.